General Electric: Turnaround Management Under Three Different CEOs

In 2019, after a year in this role, H. Lawrence Culp Jr., the first outside CEO of General Electric Company (GE), was faced with the task of gaining the exchange’s confidence in his ability. to GE around. During the tenure of its two predecessors (2001-2018), GE’s share price had dropped significantly and investors were concerned. The new CEO introduced the lean management philosophy and restructured businesses like GE Power to improve free cash flow (FCF), a key concern of GE investors. In October 2019, analysts believed that the strategies he was pursuing were insufficient to improve GE’s stock market performance. As an outsider, could you prove yourself to be a better CEO than the insiders? How should he run GE’s business? How could you increase GE’s FCF and market valuation? Should you continue with lean management?

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