Case Solution

Joseph B. Lassiter, Firas Alkhatib
Harvard Business School ()

Mohammed Harib left his cell phone on the desk in front of him. As he leaned back in his chair and looked out the window, he began to take stock of how his life had been so dramatic in recent years. Life was good for the founder and CEO of Lammtara Pictures, the first 3D animation studio in the United Arab Emirates (UAE). Recently referred to as “Dubai’s answer to Pixar” in a magazine article, Lammtara’s first animated television show, FREEJ, swept the Persian Gulf region a year ago. It was November 2007, and the second season of FREEJ aired in early fall, breaking the record viewership figures for the first season.

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