Fluidity: The Tokenization of Real Estate Assets

Case Solution

Marco Di Maggio, David Lane, Susie L. Ma
Harvard Business School ()

In December 2018, blockchain startup Fluidity wanted to participate in its first tokenization agreement, which would create digital access to property rights in a 12-unit condo complex in Manhattan. The agreement was a proof of concept for Fluidity, which, based on its technical team with blockchain technology and in cooperation with its broker-dealer partner Propellr, wanted to develop a business for the digitization of the issuance of securities for other real estate properties. investments. However, a successful deal would only raise more important and pressing strategic questions. Among them was the appropriate revenue model for Fluidity, either by providing its technical services to stockbrokers, issuing tokenized securities, or using its trading technology to enable a secondary market for tokenized securities.

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