Evergreen Investments: Mobile CRM (A)

Case Solution

Andrew McAfee
Harvard Business School ()

Evergreen Investments has had a difficult track record with its customer relationship management (CRM) system. Sales agents feel that they are getting no value and that it is a tax on their work. Evergreen is investigating whether it can improve CRM by making its data available wirelessly to Blackberry devices. These devices would also provide cell phone and email capabilities.

We don‘t have the case solution, but we pay up to $50 for yours!

  • Set a reminder to receive an email after your university‘s case study deadline.
  • Upload your case study solution. We will review it for quality.
  • Get your money via PayPal or to your bank account.