Euro Disney: The First 100 Days

Case Solution

Gary W. Loveman, Leonard A. Schlesinger, Robert T. Anthony
Harvard Business School ()

Historically, Walt Disney Co. theme parks have evolved around a formula that is based on excellent customer service and a great physical environment. The formula has been successful in both Japan and the United States. However, with the controversial opening of Euro Disney in France, there is reason to doubt the international appeal of the formula. The case documents problems related to Euro Disney. Investigate the transferability of a successful service concept across international borders.

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