Erie Thames Powerlines: The Hybrid Truck Decision

Case Solution

Stephan Vachon, Ryan Mallany
Ivey Publishing ()

Erie Thames Powerlines, a power distributor in southwestern Ontario, had to determine the suitability of the company to purchase a hybrid truck compared to a traditional diesel utility vehicle. Truck suppliers (for diesel and hybrid trucks) and internal accounting had provided extensive information for in-depth analysis in early July 2016. The company also wanted to include qualitative aspects such as reduced noise pollution and positive contributions from drivers. hybrid trucks in the image of the company and promoting energy efficiency. The company needed to prepare a proper business analysis, including both qualitative and quantitative elements, to support a recommendation to the board of directors of the utility company in August 2016.

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