Michael W. Toffel, Timothy S. Simcoe, Aldo Sesia
Harvard Business School (618027-PDF-ENG)
May 25, 2018
In 2018, it became clear that the US Green Building Council (USGBC) made a significant contribution to the growth of green building and, in its 25-year history, had become a strong brand in the construction industry with its leadership in energy and environment. Design standard (LEED). However, the USGBC faced two major challenges: maintaining LEED leadership as the green building standard in the US, and increasing the proportion of the building stock that was LEED compliant. The case provides background information on the USGBC and the evolution of its LEED standard, including how standards are set and the benefits and costs of green building.
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