Enigma Escape Rooms Ltd.: Horror-Themed Expansion?

In 2016, the founder of Enigma Escape Rooms Ltd. (Enigma) looks for a way to expand his business to a second location. A new location would offer three additional escape rooms and Enigma would enter the horror genre of the market. Enigma was in strong demand for its Escape Rooms adventurers in its first year of operation. With the popularity of escape rooms at an all-time high and new competition in the market or market entry, the owner wondered if this was the best time to grow their business. He planned to conduct a business appraisal, assess the competition, and then forecast the costs and benefits of opening a second location before making a final decision.

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