Elon Musk: Saving the Fate of Tesla

Case Solution

Arpita Agnihotri, Saurabh Bhattacharya
Ivey Publishing ()

In 2018, Tesla Inc. was one of the highest-rated auto companies in the United States, although it never reported profits. While Elon Musk, founder and CEO of Tesla Inc., was valued for his vision, learning skills, active social media presence, and engagement, he was also criticized for his leadership style and controversial tweets about privatization. of the company. Analysts and short sellers believed Musk’s storytelling prowess led Tesla Inc. to be overvalued and suggested the company was on the brink of bankruptcy. Has Musk’s leadership done more harm than good? Could it save Tesla Inc.?

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