Michael E. Porter, Gregory C. Bond
Harvard Business School (700009-PDF-ENG)
July 20, 1999
Edward Jones is a leading and highly profitable retail brokerage company with a unique strategy that is very different from its competitors. The case describes Jones’ activities and allows for a full discussion of his positioning options, support activities, and compensation. Jones is dealing with a rapidly evolving industry that poses, on the surface at least, a threat to his strategy.
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