In June 2016, Dwayne ‘The Rock’ Johnson plans the imminent launch of a project that will premiere on a digital channel for a Hollywood superstar actor. The channel (called “Seven Bucks Digital Studios”) will be a new part of the film and television production company Seven Bucks Productions, which Johnson co-owns with his business partner and his ex-wife Dany Garcia. Under Garcia’s leadership, Johnson has successfully transitioned from a top-tier wrestler at World Wrestling Entertainment to a Hollywood breakthrough to one of the most profitable and highest-paid actors. The two are notable for having carried out an ambitious series of projects as producers, making Seven Bucks Productions a fixture in the entertainment world. Are Johnson and Garcia right in betting on a new digital channel coming out on YouTube next month and do they have the best approach to making this channel a success?
Harvard Business School (517059-PDF-ENG)
October 24, 2016
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