Dunkin’ Donuts (C): Growth Strategy

Case Solution

Hirotaka Takeuchi
Harvard Business School ()

Dunkin ‘Donuts sells and operates donut and take-out retail and in-store stores. Consider three growth alternatives: 1) More stores (owned or franchised stores); 2) A broader line of products; and 3) more advertising. Raises important questions related to franchise relationships. A fusion of Dunkin ‘Donuts (A) and (B).

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