Donglegate: Candour Through Social Media

Case Solution

Charlice Hurst, Karen MacMillan, Thomas Watson
Ivey Publishing ()

In 2013, a controversy arose over the actions of Adria Richards, an evangelical developer, in response to comments she heard from two male attendees at a technology conference. After covering alleged sexist statements with a photo of the men and a comment on Twitter, the two men were told to leave the conference session and one was soon fired. What followed was a firestorm that put Richards’ actions to the test and drew much attention to the broader question of whether sexism hindered women’s participation in the tech industry.

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