Display Campaigns

Case Solution

Luis Ferrandiz, Rosa Fernandez-Velilla, Julian Villanueva

This note aims to introduce readers to the concept of display advertising. We first define this advertising medium and then propose a conceptual framework useful in the design and implementation of a campaign. We conclude by looking at current trends in this advertising format.

We don‘t have the case solution, but we pay up to $50 for yours!

  • Set a reminder to receive an email after your university‘s case study deadline.
  • Upload your case study solution. We will review it for quality.
  • Get your money via PayPal or to your bank account.