Elliott N. Weiss, Matthew Fischer
Darden School of Business (UV3565-PDF-ENG)
September 16, 2009
When preparing an offer for a DVD content partner, the production manager of a digital media company must decide whether to support mass production or production on demand. The catalog of old TV series and movies is based on a “long tail”, which makes production on demand attractive. What capital investment is required? And will the premium per unit exceed storage costs?
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