Camille Grange, Sandrine Prom Tep, Sylvain Senecal
HEC Montreal Centre for Case Studies (HEC206-PDF-ENG)
March 01, 2018
This (real) case takes place in the context of the newspaper industry, which is being overturned by strong socio-technological changes. It focuses on La Presse, one of the major players in the Canadian newspaper industry, changing its business model, including its value proposition, channels, costs, revenue streams and key resources in the face of a survival crisis. The main driver behind this reinvention is the design and marketing of its new digital product, the La Presse + tablet app.
We don‘t have the case solution, but we pay up to $50 for yours!
- Set a reminder to receive an email after your university‘s case study deadline.
- Upload your case study solution. We will review it for quality.
- Get your money via PayPal or to your bank account.