Digital Transformation at La Presse (A): Crafting a New Digital Strategy

Case Solution

Camille Grange, Sandrine Prom Tep, Sylvain Senecal
HEC Montreal Centre for Case Studies ()

This (real) case takes place in the context of the newspaper industry, which is being overturned by strong socio-technological changes. It focuses on La Presse, one of the major players in the Canadian newspaper industry, changing its business model, including its value proposition, channels, costs, revenue streams and key resources in the face of a survival crisis. The main driver behind this reinvention is the design and marketing of its new digital product, the La Presse + tablet app.

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