Digital Chocolate

Case Solution

Linda A. Hill, Alison Berkley Wagonfeld
Harvard Business School ()

Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to create great games for mobile devices. By 2008, the company had expanded to four countries and Digital Chocolate was a leading developer of single-player games for standard cell phones and iPhones. In 2009, Hawkins set out for Digital Chocolate to begin developing new types of mobile games that could be played by multiple players over a period of time. Hawkins wondered how he could lead his company into this new social playground without losing the tremendous creative drive the team had built over the years.

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