Diamond Estate Wines & Spirits Inc.: Growth Challenges in a Fragmented Industry

Case Solution

Ann Dulhanty, John Love
Ivey Publishing ()

In 2019, 15 years after entering the Canadian wine industry, Diamond Estate Wines & Spirits Inc. (Diamond), based on Ontario’s Niagara Peninsula, was growing. In a fragmented industry with local, national and international competition from both established and new players, Diamond held strong positions in many industry segments. One aspect that sets Diamond apart from other small wineries is its distribution business, which provides access to valuable channels in the Canadian market. The company had proven itself in most aspects of the wine industry value chain and was growth oriented. The question was, which of the many attractive options should Diamond pursue?

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