Delta Air Lines (A): The Low-Cost Carrier Threat

Case Solution

Jan W. Rivkin, Laurent Therivel
Harvard Business School ()

In the case of “Delta Air Lines (A): The Low-Cost Carrier Threat,” Delta Air Lines’ top management must decide how to react to the threat from low-cost airlines such as Southwest and JetBlue. One of the options being considered is the establishment of a low-cost subsidiary by Delta itself. Previous attempts by Delta and other full-service airlines to establish a low-cost subsidiary have failed. Can Delta find a better answer?

We don‘t have the case solution, but we pay up to $50 for yours!

  • Set a reminder to receive an email after your university‘s case study deadline.
  • Upload your case study solution. We will review it for quality.
  • Get your money via PayPal or to your bank account.