Dastmalchi LLC And Vitasigns: Creating A Healthy Future?

Case Solution

Paul Orlando, Jeremy Dann, Megan Strawther
Greif Center for Entrep. Studies-USC Marshall ()

Serial entrepreneur Alex Dastmalchi runs Dastmalchi LLC, a company that sells health and personal care products directly to consumers through various social media platforms and flash sites. He and his team are discussing the possibility of expanding the Vitasigns product line, which consists of portable digital health products that measure various aspects of users’ health. Datmalchi LLC could be reshaped to pursue this much more capital intensive and risky healthcare opportunity, or it could “stand firm” and continue to benefit from its unique social marketing skills and “fast follower” product sourcing capabilities.

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