Danfoss RC in China: Going Global, Big Challenges, Condensed Version (A) & (B)

Case Solution

Natasha Lee-Evans, Jonathan Story

Danfoss is one of the largest family-owned companies in Denmark, producing components for a wide range of industrial control tasks. The case covers 1996-2004 and first looks at Danfoss’ globalization strategy, then focuses on its specific experience and knowledge in China before turning to the broader challenges that globalization in China poses for Danfoss as a whole. The focus is on the Refrigeration and Controls (RC) Division, the most important Danfoss division to enter China.

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