CRU Computer Rentals

Case Solution

Sunil Chopra
Kellogg School of Management ()

In this case, a company that rents and leases computers is investigated. The main goal of the case is to provide a scenario in which students can see the relationship between operational flow measurements, such as inventory, throughput and flow time, and financial flows. The case represents a scenario in which a company sees a deterioration in financial performance even though sales are increasing. Linking operational measures to financial flows enables students to understand the causes.

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