Creativity and Innovation in Organizations

Case Solution

Teresa M. Amabile
Harvard Business School ()

Creativity, the production of new and useful ideas by individuals or teams, can appear in many forms and functions in companies of all types, from entrepreneurial start-ups to established companies. This note describes the diversity of creativity in organizations and dispels common myths about what creativity is. It suggests a method for recognizing creativity, describes the components necessary for individual creativity, and presents a model of how organizational influences can influence creativity. Review some common methods for increasing creativity and discuss how creativity can lead to innovation.

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