Cox Communications, Inc.–1999

Case Solution

George Chacko, Peter Tufano
Harvard Business School ()

This case focuses on the amount of external financing that a company needs and what securities the company must issue to obtain that financing. Cox Communications is a major player in the cable industry that is consolidating due to technology changes / capabilities brought on by the Internet. Cox Communications corporate treasury must determine how much outside funding is required to fund a series of internal acquisitions that Cox recently made. The options are simple stocks, debt, asset sales, and a new equity-linked derivative called FELINE PRIDES offered by Merrill Lynch. The treasurer and his team must make this decision in light of normal market constraints. There are also some special constraints, including maintaining financial flexibility for further acquisitions and limiting the dilution of Cox’s largest shareholder, who owns nearly 70% of the firm.

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