Comcast Corp.

In October 2006, Comcast executives entered into negotiations with broadcasters to expand the range of free network content delivered through their video-on-demand (VOD) service. However, the major broadcasters were unsure of the effect this would have on the typical “linear” audience for shows that air at the scheduled time each night, and feared that if that happened, their ad time sales would decrease viewership of television migrated to VOD. . How did Burke and Roberts convince the networks to partner with Comcast and distribute their content for free through On Demand? Or was it time for Comcast to reconsider its drive for “free” content and develop a different business model?

We don‘t have the case solution, but we pay up to $50 for yours!

• Set a reminder to receive an email after your university‘s case study deadline.
• Upload your case study solution. We will review it for quality.
• Get your money via PayPal or to your bank account.