Cleveland Cliffs Inc. and Lurgi Metallurgie GmbH – The Circored Project: Building a First-of-Its-Kind Iron Ore Reduction Plant (A)

Case Solution

Christoph H. Loch, Christian Terwiesch
INSEAD ()

The two companies began developing a revolutionary new technology to convert iron ore to pure iron in 1995. The project was extremely challenging due to its complexity (a three-way joint venture with three countries) and uncertainty (new technology with unpredictable complications ). The case describes the difficulties in putting the technology to work.

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