CIBA Vision: The Daily Disposable Lens Project (A)

Case Solution

Gary P. Pisano
Harvard Business School ()

It examines CIBA Vision’s decision on whether to launch a major new R&D initiative to develop low-cost disposable contact lenses for the day, and how such a project should be organized if it continues. A group of executives prefers to build a small, self-contained project team that is organizationally and geographically isolated from the company’s existing R&D activities. This approach will allow for concentration, but poses serious problems for future integration.

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