chotuKool: “Little Cool,” Big Opportunity

In 2013, a team led by Gopalan Sunderraman, vice president of corporate development for Godrej & Boyce Mfg. Co. Ltd., one of the companies of the Godrej Group, a large Indian conglomerate, introduced an innovative low-cost refrigerator. Designed specifically for the roughly 80% of Indians who had no access to refrigeration systems (a market Godrej had never entered before), the chotuKool was a technological marvel, a small, inexpensive thermoelectric device that came with a rechargeable battery. that worked. The case traces the evolution and evolution of chotuKool, from an initial product concept inspired by the theories of innovation and the strategic vision of Jamshyd Godrej (CEO and President of Godrej & Boyce Mfg.) To a promising new business line that emerged. of a learning curve. and discovery through market feedback. As the company prepared for a broader rollout of chotuKool, Sunderraman and his team faced some tough questions. What was the correct goal and scope for the introduction? Which strategy gave you the best chance of success? Could chotuKool really redefine the company and provide cooling to hundreds of millions of Indians?

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