China Merchants Bank in Transition

Case Solution

F. Warren McFarlan, Guoqing Chen, Ziqian Zhao
Tsinghua University ()

This case shows the second strategic transformation of China Merchants Bank. In the 1990s, China Merchants Bank creatively introduced an allinonecard and an allinonenet based on IT systems and networks and was thus able to expand nationally. By successfully entering the emerging credit card industry, the bank confirmed its retail banking strategy in 2004, followed by its great success in occupying 1/3 of the credit card market share. The market share oriented strategy did not last forever. In response to changes in the business environment, the company shifted its strategic focus to profitability in 2009. It is the second time that information technology has enabled business success.

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