Charles Schwab & Co. Inc. (B): In 2003

Case Solution

Robert A. Burgelman, Philip Meza
Stanford Graduate School of Business ()

It examines the challenges and opportunities faced by Charles Schwab in 2003. The company is a leading brokerage firm, but the entire industry has experienced a severe recession in recent years. Schwab has made a name for itself as a discount broker and has grown tremendously in the 1990s, primarily due to the successful introduction of Internet technologies and efficient customer service and transaction processing. Now the company is competing with established brokerages like Merrill Lynch, and given the sharp drop in trading volume, the company is looking for other avenues of growth. It focuses on Schwab’s efforts to expand its business model to include financial advisers.

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