Neil E. Thornberry, U. Srinivasa Rangan, David Wylie
Babson College (BAB004-PDF-ENG)
June 15, 1999
When Allied Domecq bought Casa Pedro Domecq, the intention was to incorporate the new division into the company. But the Mexican subsidiary had other ideas: to act as an independent unit, but to benefit from the advantages of being part of something bigger. The conflict between different intentions, cultures and management approaches helps determine the nature and timing of this alliance.
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