Canada’s Largest Health Website Goes Social (A)

In this case, it is PasseportSante.net (PS), a website and virtual community related to health. PS offers expert content and interactive web features that allow members to create and share content and contribute to the site’s value proposition. PS was introduced in 1998 during the Dot.com era, before the era of the social web. PS has been Canada’s largest consumer health website since 2001, but Charmian Harvey, CEO, realized that the website had to adapt if it was to continue to be successful in today’s Web 2.0 environment where business prevails. social networks. He knew that social characteristics would be critical to the strategic development of the site, so the case focuses on comparing PS’s existing social characteristics with those of the competition. Students know the analytical approach to making data-driven management decisions.

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