Café Betterfield: Optimising the Food Menu

Case Solution

Marcus Teck Meng Ang, Arthur Ruey Heng Hu
Singapore Management University ()

John Chow, the owner of Cafe Betterfield (CBF), is a passionate and enthusiastic entrepreneur. CBF offers a wide variety of foods and this has been a huge draw for many of its regular customers. With these strengths, Chow was baffled by coffee’s lackluster and erratic profitability. Mandy Lim, CBF’s new manager, was hired to research current problems and find solutions.

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