BYD’S Electric Vehicle Roadmap

Case Solution

Yan Gong, Qiong Zhu
Ivey Publishing ()

BYD Company Limited (BYD), a Chinese company that started as a battery manufacturer, produced its first gasoline-powered vehicle in 2005. In 2008, BYD launched its first electric vehicles based on its advantages in battery technology and its research expertise. and profitable development. The company hoped to gain a strong presence in the automotive market with these electric vehicles; Its aim was to secure its place as China’s largest automaker by 2015 and the world’s largest automaker by 2025 in China this month. However, BYD was ranked 15th among China’s auto companies. How did the company get to number one in sales?

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