Xin Wang, Xin Xu, Min Pan
Ivey Publishing (W16871-PDF-ENG)
December 21, 2016
In 2016, blockchain, the technological innovation behind the cryptocurrency Bitcoin, gained momentum as companies began to integrate blockchain-based technology into their existing business models. While blockchain technology was still in its infancy, it could potentially transform the $ 40 trillion global supply chain industry. Ultimately, the advent of blockchain would call into question the market positioning of established companies. Some advantages would be obsolete with the introduction of blockchain in the supply chain network. How would vertically integrated companies with multiple participants who specialize in a particular task linked by blockchain compete? Would the key for future companies be to provide value-added services instead of looking for information asymmetry in the market? What types of companies could use this technology to better position their brands and create value?
We don‘t have the case solution, but we pay up to $50 for yours!
- Set a reminder to receive an email after your university‘s case study deadline.
- Upload your case study solution. We will review it for quality.
- Get your money via PayPal or to your bank account.