Blockchain: A New Solution for Supply Integrity

Case Solution

Xin Wang, Xin Xu, Min Pan
Ivey Publishing ()

In 2016, blockchain, the technological innovation behind the cryptocurrency Bitcoin, gained momentum as companies began to integrate blockchain-based technology into their existing business models. While blockchain technology was still in its infancy, it could potentially transform the $ 40 trillion global supply chain industry. Ultimately, the advent of blockchain would call into question the market positioning of established companies. Some advantages would be obsolete with the introduction of blockchain in the supply chain network. How would vertically integrated companies with multiple participants who specialize in a particular task linked by blockchain compete? Would the key for future companies be to provide value-added services instead of looking for information asymmetry in the market? What types of companies could use this technology to better position their brands and create value?

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