Billionaire’s Curse: Gun-based Succession Planning for a Bangkok Market

Case Solution

Morten Bennedsen, Brian Henry, Yupana Wiwattanakantang

The case highlights power struggles within a Thai family that owns and operates a fresh food stall in Bangkok. The case examines the depths to which the Thammawattana dynasty sank to maintain control of a profitable cash-in-hand business that made matriarch Suwapee Thammawattana a billionaire at the time of her death at the age of 65.

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