Case Solution

Thomas R. Eisenmann, Pauline Fischer
Harvard Business School ()

Black Entertainment Television, a leading cable programmer, launches, an Internet portal for African Americans. In this case, it examines the challenges BET management faces in defining its service offerings and target customer segments in a fast-paced and highly competitive environment. faces two decisions: 1) whether to bundle the Internet access service with its ethnic portal; and 2) whether one is exclusively targeting African Americans or is also pursuing the “urban market”, a youthful (1524 yr.), interracial segment with a distinctive taste for music and fashion and part of the core audience for BET’s cable show. .

We don‘t have the case solution, but we pay up to $50 for yours!

  • Set a reminder to receive an email after your university‘s case study deadline.
  • Upload your case study solution. We will review it for quality.
  • Get your money via PayPal or to your bank account.