Bayt.com: How Bayt.com Derived a “Place Surplus” in Dubai, U.A.E.

Case Solution

Sami Mahroum, Elizabeth Scott
INSEAD ()

The case examines the factors influencing the founders’ decision to launch Bayt.com in Dubai and how the online job board transformed recruitment practices in the Middle East by facilitating access to skills and talents in the MENA region. Location disadvantages the company had to overcome included low Internet penetration rates, cultural barriers, and various legal and regulatory systems.

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