Basic Techniques for the Analysis of Customer Information Using Excel: A Step-by-Step Approach

Case Solution

F. Asis Martinez-Jerez
Harvard Business School ()

It provides a series of simple, step-by-step instructions for some analytical techniques that are helpful in analyzing the cases covered in the Competing and Winning Through Customer Information (CWCI) course. The following statements use records from three of the cases in this course: Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel;; and Bancaja: development of Customer Intelligence (A). These data sets are available from the author upon request.

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