Basic Techniques for the Analysis of Customer Information Using Excel 2007: A Step-by-Step Approach

Case Solution

F. Asis Martinez-Jerez
Harvard Business School ()

The purpose of this notice is to provide a series of simple, step-by-step instructions for some analytical techniques that are helpful in analyzing the cases covered in the Competitive and Profits from Customer Information (CWCI) course. The following instructions use records from three of the course cases: “Slots, Tables, and All That Jazz: Managing Customer Rentability in the MGM Grand Hotel”, HBS # 106029, “MercadoLibre.com,” HBS # 106057, and “Bancaja : Developing Customer Intelligence (A), “HBS No. 107055. These data sets are available from the author upon request.”

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