Aspen Skiing Company (C)

Case Solution

Michael W. Toffel, Stephanie van Sice
Harvard Business School ()

After Aspen Skiing Company begins to improve the environmental performance of its own operations, it is considering “greening” its supply chain and pushing for greenhouse gas regulations. As a world-famous ski resort exposed to global climate change, Aspen’s activities often garner media attention, which can further its causes. But these initiatives, which attempt to force other companies to improve their environmental performance, risk a public relations backlash and “greenwash” accusation since Aspen’s ski resorts are themselves environmentally intensive businesses. .

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