Asian Paints Limited: Painting History

Case Solution

J Ramachandran, Jalaj Garg
Indian Institute of Management-Bangalore ()

The case traces the growth of Asian Paints Limited (“APL”) from a small paint manufacturer in 1942 to the undisputed leader in the Indian paint industry. The case invites students to analyze the strategic decisions made by APL’s management during their journey of more than 75 years and identify the key factors that have allowed the company to dominate this industry over the past five decades. The case allows students to demonstrate how a company’s hidden strategy provides sustainable competitive advantages.

We don‘t have the case solution, but we pay up to $50 for yours!

  • Set a reminder to receive an email after your university‘s case study deadline.
  • Upload your case study solution. We will review it for quality.
  • Get your money via PayPal or to your bank account.