Kannan Srikanth, Geetika Shah
Indian School of Business (ISB115-PDF-ENG)
July 25, 2018
The second part of this two-part case examines the steps Ashok Leyland (AL) took to achieve its aggressive growth plan and the consequences it faced when it experienced an abrupt negative demand shock. The case outlines the challenge facing the bankrupt LA administration and invites readers to reflect on how this once proud company could transform itself into profitability and growth.
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