Ashok Leyland (B): Shattered Dreams – Transformation For Survival

Case Solution

Kannan Srikanth, Geetika Shah
Indian School of Business ()

The second part of this two-part case examines the steps Ashok Leyland (AL) took to achieve its aggressive growth plan and the consequences it faced when it experienced an abrupt negative demand shock. The case outlines the challenge facing the bankrupt LA administration and invites readers to reflect on how this once proud company could transform itself into profitability and growth.

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