Argo Interactive (B): Surviving in the Roller-Coasting Mobile Industry

Case Solution

Julia Prats Moreno, Marc Sosna, Dave Darsch

This case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase “Argo Interactive (A): Surviving in the RollerCoasting Mobile Industry” [EFC1E]. This second part illustrates the decisions the company made during and after its near-death crisis regarding financing, market focus, (new) product development, personnel issues, positioning, and the company’s overall survival strategy. and the consequences. The developments are described over several years until the company managed to exit through a commercial sale to a large corporation. The video (EV5) offers free material.

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