Ant Financial (B)

Case Solution

Feng Zhu, Ying Zhang, Krishna G. Palepu, Anthony K. Woo
Harvard Business School ()

Ant Financial is based in Hangzhou, China and has become a fintech “unicorn”. The fintech empire the company founded spanned industries such as online and mobile payments (Alipay), money market funds (Yu’e Bao), wealth management (Ant Fortune), digital-only banking (MYbank), credit rating (Zhima Credit). ), and consumer credit portal (Ant Credit Pay) among others. After another sales record on 11.11. Global Shopping Festival 2016 together with Alibaba, Long Chen, Chief Strategy Officer at Ant Financial, reflected on the various opportunities and challenges associated with the company’s international expansion, including financing in rural areas and regulatory uncertainties.

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