An Introductory Note on General Management

Case Solution

Mary M. Crossan
Ivey Publishing ()

The management integrates all the functional areas of a company in order to make conclusive and beneficial decisions for the entire company. This note begins with a strategic model that provides an overview of the key elements that the general manager must consider when making strategic decisions. Each area of ​​the strategy is then discussed. The types of strategic decisions are then presented, followed by an evaluation section. The note concludes with an overview of a strategic decision-making process.

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