Donald N. Sull, Lynda M. Applegate, Andre Delben Silva, Laure Mougeot Stroock, Fernando Martins
Harvard Business School (804139-PDF-ENG)
January 14, 2004
It describes the turnaround of America Latina Logistica, a former state-owned railroad company in Brazil with sales of $ 200 million, which became profitable again thanks to its CEO, a recent MBA graduate. After the successful transformation of the company’s operations, finances and organization, the CEO must decide whether to take over a freight forwarding company and offer clients integrated logistics solutions or to focus on their core business, rail transport. He provides extensive data describing the details of the company’s turnaround and also provides sufficient financial and industry data to analyze the strategic and financial implications of the proposed merger.
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