Amazon’s HQ2 (C): Choices

Case Solution

Karen Mills, Jan W. Rivkin
Harvard Business School ()

Amazon’s first bid for a second headquarters (HQ2), published in September 2017, attracted a lot of attention and eventually proposals from 238 cities and regions in North America. In this case, it is about the company’s decision to split its HQ2 into two locations and the resulting reaction from local politicians and the public.

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