Evolving Into Offline Retail

Case Solution

Won-Yong Oh
Ivey Publishing ()

In late 2015,, Inc. (Amazon) opened its first stationary Amazon Books Store in the US Amazon had invested heavily in its expansion in the US through new projects, since the founding of Amazon Prime Now to the creation of Amazon Books and Amazon Go locations. By 2017, there were rumors that Amazon could take over Whole Foods Market Inc., a natural and organic food supermarket. Could Amazon be as successful in offline retail as it is in e-commerce? How could the company differentiate itself in the brickandmortar retail segment?

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