Evolution of the e-Tailer

Case Solution

Robert A. Burgelman, Philip Meza
Stanford Graduate School of Business ()

It describes the development of from its founding in 1996 as an online bookseller to its position in 2001 as a globally recognized e-commerce brand. Assesses the development of the company’s business model in an interview with founder and CEO Jeff Bezos. At the time of its inception, primarily negotiated the purchase of books through its website. After five years of phenomenal growth, the company expanded into international markets, adding many categories, partners, and physical infrastructure. Examine Amazon’s growth fueled by the internet bubble and how the company coped with the biggest profitability review.

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